Dolce Gusto
Nice and Easy
Dolce Gusto
In September 2007, and Krups Nescafe alliance Dolce Gusto released in September 2007 a new machine to the very closed circle of machines pods. They hope to replicate the global cardboard coffee house duo / Philips Senseo with them.
In addition, this duo manufacturer / seller of coffee has already proved its worth on the market. It benefits from the experience gained on the license Nespresso, which was a multi-manufacturer, including Krups and the Nestlé Group (which includes Nescafé). But this time, the duo stands out from the experience with the Nespresso and Dolce Gusto, chooses another target consumers.
Nespresso button where the very high end, with a wealthy and demanding clientele, the Dolce Gusto is positioned in a market halfway between a Senseo general public, really inexpensive and a Nespresso, very expensive, associated with a concept luxury.
The message is reinforced aileurs at the advertising around the Dolce Gusto: advertising this machine with an emphasis on accessibility, with a catchy design, but still easy to use and no is certainly not reserved for an elite. The TV spot featuring our famous comic Jamel National debouze: the brand and communicate the tone of humor and makes us understand that their machines are still easier to handle, it is for young people and accessible to all budgets .
This is felt even in the design of the machine, with very rounded and generous, with a single large button in front and a big handle to come out the pods. It could hardly be easier! The Dolce Gusto is a great world to act as tank, topped by a small globe forming the distributor plus support pod. The machine is available in bright, primary colors: red, yellow, blue or the basic black and white. It looks more like a distributor of candy to a classic espresso machine. However, this daring and original design of peps put in your kitchen.
The real question remains: does this new system closed technology worth it? Regarding the price is the Dulce Gusto between 100 and 120 €, it is currently ranked 35% more expensive than Senseo. But remember that the Senseo is not really an espresso machine but rather a hybrid system. In addition, Dulce Gusto remains 35% cheaper than a Nespresso Cube what really located halfway between these two systems. Capsules dedicated to Dulce Gusto are sold in box 4.15 € 16.
Then see the technical specifications of this device. It was first a shell plastic / aluminum with a Thermoblock for a rapid rise in temperature with no preheating required. It allows a pressure of 15bar espresso machine like any classic and power consumption of 1500W. More, the transparent shell that allows a clear view of the water volume and a consequent ability of 1.5l. As far as flavors offered in the Dolce Gusto pods the choice is rather conventional. It contains: Espresso Intenso Espresso, Espresso Ristreto, Caffe Lungo, Caffe Lungo Decafeinatto, Aroma (planned for large volume coffee bowl), Cappucino, Chococcino (milk chocolate integer), Latte machiatto.
The only real novelty, and it is great, this is the position of the cold-water machine: ellei can prepare iced coffee with milk with the pods Cappucino Ice. For those who do not know yet, I advise you this delicious and refreshing iced, sweeter than iced coffee, and therefore more able to convince even reluctant to traditional coffee.
